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Ik vond mezelf op Linkedin ook niet! Dat is toch wel angstig, want naast actief zoeken is het ook wel heel "fijn" als je gevonden wordt voor je nieuwe uitdaging (vast of freelance).
Hoe kun je beter gevonden worden? Er zijn genoeg tips om je profiel optimaal te maken, daar ga ik me niet aan wagen (ik kan je daar wel bij helpen). Maar deze moet ik toch even kwijt: gebruik in je Linkedin profiel dezelfde "keywords" die jij gebruikt om een vacature/opdracht te zoeken, dat helpt echt. Doorspek je profiel niet met die woorden, want blijkbaar heeft dat geen zin (zo heb ik gelezen op een blog van de boolean search black belt).
Ik zou zeggen zoek jezelf eens op, op Linkedin, en kijk of je bovenaan uitkomt bij de zoekresultaten (sorteer deze wel op keywords en niet op relevance, want dan sta je bijna altijd bovenaan).
Een andere manier om te kijken of je gevonden wordt is om de statistieken te bekijken onder "who's viewed your profile" (onder profile). Hier zie je hoe vaak jouw profiel in een zoekopdracht als resultaat getoond wordt, maar hier zie je ook hoe vaak jouw profiel daadwerkelijk bekeken is. En als die twee niet gelijk zijn, of meer dan 90% (of wat jij acceptabel vindt) afwijken dan gaat er iets niet goed. Mogelijk moet je dan toch eens kijken naar jouw headline en foto. Want in de zoekresultaten is dit en de sector waarin je werkt en je regio zichtbaar. Iets maakt dat men geen interesse in je heeft.
Update je profiel zou ik zeggen! Ik wil je namelijk graag vinden.
Niesje
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- DVMAGIC.EU, (2023). SEO UK Enhance Your UK Website’s Reputation https://dvmagic.eu
- BrightEdge. (2021). Organic Search "Still Drives the Majority of Website Traffic, Globally". Retrieved from www.brightedge.com/resources/research-reports/organic-search-major-website-traffic-source
- Advanced Web Ranking. (2021). What Is the Click-Through Rate for Each Position in Google Search Results? Retrieved from www.advancedwebranking.com/ctrstudy/ |
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